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WARDROBE

How to Track Cost Per Wear Over Time

A cost per wear calculated at the till is a forecast. One calculated after two years is a fact, and the two are rarely close.

Wardrobe Analytics1 min readPublished Priya Nair

In short

  • Count forward from today. Do not try to reconstruct past wears — the estimates are unreliable and the exercise is demoralising.
  • Log at the point of undressing. A tally works if it happens where clothes come off.
  • Compare forecast to actual. The gap between what you expected to wear something and what you did is the single most useful number about how you shop.

A cost per wear calculated at the till is a forecast. One calculated after two years is a fact, and the two are rarely close.

Count forward from today

Do not try to reconstruct past wears — the estimates are unreliable and the exercise is demoralising. Start every item at zero.

Log at the point of undressing

A tally works if it happens where clothes come off. Anything requiring you to go and find a spreadsheet will not last a fortnight.

Compare forecast to actual

The gap between what you expected to wear something and what you did is the single most useful number about how you shop.

A workable system

A workable system

  • Record item, price and purchase date when you buy
  • Set the wear count to zero
  • Add a tally each time you wear it, at the point of undressing
  • Recalculate at the end of each season
  • Compare against the estimate you made at purchase
  • Use the real numbers on the next similar decision

Frequently asked questions

How do I track cost per wear?

Record price and purchase date, set wears to zero, and tally each wear. Divide at the end of each season.

What should I track?

Outerwear, shoes and anything expensive. Tracking every t-shirt produces data nobody acts on.

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